Your growth levers exist.
Most teams just haven't
found or optimized them.
I help B2C brands grow revenue through conversion funnels and CRM — powered by agentic AI.
Selected results
Areas of work
How I can help your business
Whether you need a CRO or CRM deep audit, a fractional or interim PM or Head of CRM/CRO, or an agentic system: the work is always grounded in data and focused on revenue outcomes.
Ways to work together
Four ways in, one goal: revenue growth.
Agentic AI Use Case Architecture
You describe the current process you want to automate or accelerate. I map the agent architecture and deliver a Product Requirements Document you can build from. Most clients turn this into an actual build.
How it works
Growth Audit
A focused, in-depth review of your current set-up and strategy in one area. Written audit, prioritised recommendations. No generic advice.
One engagement = one area
- Conversion funnels (web or app)
- Retention mechanics & CRM
- Experimentation programme
- Monetisation levers
Fractional PM / Head of CRM / Head of CRO
I join your team on a fractional basis and run the program: web or app experimentation, CRM strategy, or both. Past: 3 days/week as Fractional CRO PM at Blinkist, leading the web and mobile experimentation programs and two teams of software engineers.
Fractional PM · Head of CRO · Head of CRM/Retention
Agentic AI Builder
If the architecture is mapped and you want it built, I build it. I use no-code agentic AI infrastructure to turn a PRD into a working system: agents, workflows, and the integrations that connect them. Past: built a team of 5 AI agents at Blinkist, now running in production.
Agent builds · Workflow automation · No-code infrastructure
I build with: Claude Code · Langdock · Cassidy (or similar)
Ioana Iordache, Founder of Io Growth Lab
About
I've done this work from the inside.
Over the past decade I've led product growth for teams across EdTech, mobility tech, luxury retail and automotive. Hands-on yet strategic: I built the strategy, ran experiments, owned the funnels, and led teams of marketers and engineers. As Fractional CRO PM at Blinkist I built a team of 5 AI agents now running in production, improving testing velocity, statistical rigour and hypothesis pipeline.
Today I run Io Growth Lab, an independent consultancy at the intersection of product growth and agentic AI, helping founders, growth and product executives scale their business by deploying AI agents and workflows that improve conversion, retention and LTV.
What clients say
In their own words.
“Her low ego and genuine partnership approach made her someone I could always count on for honest feedback and reliable, high quality and fast execution. She is 100% a colleague who makes work more enjoyable while consistently delivering results.”
Caroline Arora
Chief Operating Officer
Blinkist
“Ioana is truly someone with the mindset of an entrepreneur. She is proactive, always willing to bring not only a positive attitude but also solutions to challenging problems.”
Helen Wu
Senior Vice President Brand Engagement
Gucci Greater China
“She proved a great capacity to learn fast and bring immediate value through her work, positive attitude and ideas. She is trustworthy, highly responsible and results-driven. I can only recommend collaborating with her.”
Andrea Di Censo
Former VP CX
Stellantis
“She sets high standards for herself and is self-motivated, target focused with exceptional communication skills. She is very professional in all aspects of business.”
Mark Fletcher
General Manager Network Development
Kia Motors Europe
“Ioana exemplifies an ideal head of retention. I was thoroughly impressed with her attention to detail, problem-solving abilities, and dedication to delivering top-notch solutions. Ioana is a valuable asset to any team.”
Karan Tibdewal
CRM Leader · Top 100 App CRM Leaders
30 minutes to find out if this is the right fit.
No proposal until I understand your actual problem. If we're a good match, I'll recommend the right starting point.
Book a discovery call